Packback

selective focus photography of girl near body of water
Photo by Min An on Pexels.com

Client: Packback
Product: Backpack
Title: Packback
Length: 15 Seconds
Writer: Curtis Darlage
SPEC AD

VIDEO
Close in on Analena struggling with a ratty looking, old backpack.
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Analena throws down the ratty backpack.
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She cries.
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A brand new Packback drops down in front of Ana. She immediately rejoices, jumping up and down.
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She puts on the new Packback.
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Ana speaks to camera.
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Camera pulls out while Ana struts her stuff.

AUDIO
ANNCR: Little Ana, she’s 7, fashion forward, popular, smart, sweet, strong, and sooo over her ratty backpack.
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ANA: I want a cool bag!
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ANA: Waaah!
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ANA: Yay!
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ANNCR: There you go Ana. Do you like your new Packback?
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ANA: I love my new Packback!
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ANNCR: Packback. Smart. Sweet. Strong. You’ll love yours, too.

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